Even small businesses nowadays have begun realizing the importance of having their own websites and are accordingly framing strategies to hire professional business content writers to do their bidding. Business content writing jobs are also shifting towards smaller businesses and the average business content writer is also gearing up to meet their demands. However, writing for smaller businesses is somewhat different from their larger counterparts and the business content writers job needs to be modified suitably and accordingly. Here’s what one needs to know in order to generate the right copy for smaller businesses.
Define Your Content
Firstly, you have to remember that your content will be the material generated to further and enhance your business’ goals and missions. It is in fact, the main instrument to distribute relevant and valuable information to your customers, fans and readers, that in turn will drive profitable interaction with the customer and help your business to establish itself in a highly competitive market.
Must-Have Content for Small Businesses
When entrusted with business content writing jobs for small businesses, as a business content writer, you have to compose blogs to gain more leads, enhance visibility and finally establish the business as a leader in its industry so that the customer base expands faster. In fact, smaller businesses that prioritize blogging get a positive return on their investment 13 times faster than non-bloggers. Blogging helps smaller companies to get located online easily because research predicts that 85% customers will contact companies without talking to human beings by the year 2020.
The business content writers job for smaller businesses also comprises creating web pages which is like a home base. It is your basic introduction to prospective customers and the web page for a small business may be created and downloaded for a song and in no time at all. You can even drag-and-drop a beautifully designed website without professional help. Additionally, it’s your knowledge of SEO or search engine optimization and keyword research that will help you advise your client correctly and wisely for his benefit. Relevant keywords, when judiciously used, enhances online visibility with the search engines picking up your clue faster.
Business content writers, who create content for smaller businesses should also resort to social media which by itself is a search engine. Now that social media is the rage, any customer who fancies your client’s products or services, will in all probability search for it on social media. By an oversight on your part, should your client be absent on Facebook, Instagram or Twitter, he is most likely to lose out on a valuable buyer and lose business. So it has to be social media from the word, Go!
Identify the Buyer Persona
A small business hiring a business content writer would also expect advice on the buyer persona. This in other words, is identifying the actual buyer and why he’s buying your product. Determination of the buyer persona depends on target audience demographics and makes way for successful and more effective content marketing right from the business’ inception.